New York Fashion Week

ARDELL® AND ANDREA® TEAM UP WITH STILA ARTISTS 
FOR NYFW FALL 2011

Los Angeles, Calif. (February 2011) – Faux fringe and bold brows were fashionably fabulous at New York Fashion Week for Fall
2011. Celebrity makeup artists Sarah Lucero and Lindsey Forrest from the stila cosmetics pro artist team used Ardell® lashes and Andrea® to show off the Fall’s hottest looks.  Stila Cosmetics artists were backstage at the Lela Rose and Rebecca Minkoff runway shows, creating flawless faces to compliment the gorgeous garments. Andrea® EyeQ’s “came in handy for the deep lip look we did for Lela Rose,” said Forrest, who used them to clean up and sharpen lines on the models eyes and lips.

Best Nail Lacquer for the 2011 Editor’s Choice Awards

CHINA GLAZE® AND SECHE™ TAKE TOP HONORS ON BEAUTY BLOG AWARDS

Los Angeles, Calif. (February 2011) – For the second year in a row, China Glaze® was named the Best Nail Lacquer for the 2011 Editor’s Choice Awards, hosted by top beauty blog Temptalia.com. Blog owner and writer Christine Mielke notes on the win: “China Glaze®’s Nail Lacquers wear a week on me without chipping, come in a slew of shades, and always have something new on the horizon.” Another two-time winner, Seche Vite™, won Best Top Coat for its ability to “give nails a beautiful, fresh and shiny look,” said Mielke.

Manicures and Lashes Star At Sundance

Film Festival Suite Features China Glaze And Ardell

Los Angeles, CA – (February 2011): As flurries of snow fell in Park City, Utah, celebrities attending the festivities stayed warm inside movie screenings and gifting suites. Complimentary haircuts, boots, and clothes were thrown their way, but there were only 2 things they were really looking forward to: A pampering manicure courtesy of China Glaze and flattering eye lashes from Ardell.