OLIVIA GARDEN INTRODUCES AN INNOVATION IN HAIRBRUSHES

Introducing the ThermoActive Ionic Boar Combo Collection

Pittsburg, CA – September 2011 - Olivia Garden, a leader in the hair care industry, introduces the most significant brush breakthrough in over 20 years.  Introducing the ThermoActive Ionic Boar Combo Brush Collection. 

The ThermoActive Ionic Boar Combo Collection is a truly innovative brush collection that features the first-ever completely ventilated 100 percent boar bristle ionic thermal round brush made using patented technologies.  Utilizing a unique combination of boar and ionic nylon bristles – every 2 rows additional ionic bristles are added to the boar, each ThermoActive brush provides truly unrestricted airflow that enables both sides of a hair strand to be shaped and styled at the same time.  This leads to much faster and gentler styling. The end result: shinier and healthier hair. 

Other features include:

• Easier and better styling with total hair tension control;
• Curved barrel called “scalp hugging.”  The barrel gets closer to the scalp creating a longer lasting, stronger, dynamic hair style;
• Preserves natural condition of hair and controls flyaways;
• Rounded ball-point tip bristles for scalp comfort;
• Made of heat-resistant material;
• Extremely lightweight & balanced;
• Ergonomic handle and special anti-slip texture keeps hand & wrist relaxed and comfortable;
• Brush parts are fully ionic i.e. ions have relaxing benefits for user.

Olivia Garden’s ThermoActive Ionic Boar Combo brushes are available in five sizes: 1¾” (SRP: $18.25), 2¼” ($18.25), 2½” ($21.55), 3” ($21.55) and 3½” ($23.25), and will be available in September/October 2011.  Each brush comes with a lifetime warranty against manufacturer defects.  

For more information, please visit www.oliviagarden.com.

About Olivia Garden:

For nearly four decades, Olivia Garden has been an industry leader in the beauty industry. With their professional-quality brushes, salon apparel, hair curlers and related accessories for salon professionals and consumers, alike, Olivia Garden products are sold worldwide at beauty salons, beauty supply stores, retail chains and through an exclusive distributor network.

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